What is the purpose of a homepage? » Monster Creative

What is the purpose of a homepage?

The humble homepage. Every website owner has one and we see them every day of our online lives, but have you ever wondered what the purpose of a homepage is?
As always, we Monsters are dedicated to helping you understand how to get the best out of your website, so we’ve created this post to enlighten you on the importance of your homepage and given you a few tips of the trade for making it more effective.


Everyone has a purpose in life

The first and main purpose of the homepage is to connect consumers to their problem.

Because that’s what we’re all doing when we’re online, right? Looking for solutions to issues in our lives.

When your potential customers are searching for answers to their questions or solutions to their problems Google works to connect consumers with websites that are most likely to solve their problem.  In most cases, it will land them on a homepage.

For the homepage, its main reason for living is to be a place that welcomes your web viewers and allows them to quickly find the place on your website that offers a solution.


Getting viewers onto your homepage is a great success

Never underestimate how great it is to have web users find your homepage! It means you’re doing one or more of the following things:

  • You’ve won their presence by showing up high on Page One of Google
  • You’ve paid for their appearance from a pay per click as such as Google Ads
  • You’ve spent hours posting on social media to grab attention

So, once you’ve landed potential customers, you want to treat them like royalty and give them special treatment. In other words, you want to keep people on your homepage and entice them to click through to other pages on your website.


Making a great first impression

This is probably the most obvious role of the homepage. It’s the equivalent of paying careful attention to what you wear to work, or the appearance of the storefront of your premises.

The way your homepage looks and most importantly, the experience it gives your viewers goes a long way to keeping them on your website and becoming a paying customer.

As well as great design, grab their attention with images or video (have we mentioned the importance of using video on your website?)


Top tips to make your homepage work

Make it easy for consumers to find answers to their problems.

Whatever business you run, you need to be absolutely clear why your customers come to you, that is, what problems do they have and how can you solve them?

Web viewers will get quickly frustrated and click away from your website unless you provide clear links to the relevant product or service.

Provide small, bite size snippets of content that’s easy to scan quickly.

This lets them find the product of service of yours that they need without having to do much hunting around.

Add lots of calls to actions that make it easy to connect with you

The call to action or CTA is a small imperative statement consumers can click on to get in touch with you quickly. Examples of CTA’s are:

  • Buy a product
  • Get a quote
  • Get in touch today
  • Call now
  • Make an enquiry

Whatever it is, make it easy!


Computer vs mobile device

Another important thing to consider when constructing your homepage is how your audience will be viewing it – on a computer screen or a smaller, mobile device?

For those of you running B2C businesses, your web viewers are most likely to experience your homepage on smaller mobile screens, so it’s important you take this into consideration. Remember, flashy and impressive doesn’t translate well to a mobile screen!

If you understand the basic purpose of a homepage and follow these few guidelines, you’ll ensure your potential customers have a great experience when they land on your homepage.

Need some more advice on how to make your homepage earn it’s keep? Our experts are always happy to help! Get in touch today and let’s see how we can take your homepage to the next level.


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