Want to know how to get the best out of your Facebook ads? Then read on to find out how a tool called Facebook Pixel just became your new best friend!
Whether you have a Facebook ads campaign rolling already or whether you’ve yet to get around to it, the Pixel is an essential part of your marketing toolbox. Once installed, this easy to use tool works away in the background gathering lots of valuable data.
What is The Pixel?
In simple terms the Pixel is a tool, in the form of a short piece of code, that you (or your web developer) places into the back end of your website.
What does it do?
This clever piece of code tracks user behaviour on your website and Facebook Ads. This allows Facebook to show relevant content to your customers in their news feeds. There are lots of advanced features available with your Pixel that can be used cleverly with your Facebook Ads.
Do I need a Pixel?
Yes. Even if you are not running Facebook ads yet, you should still install your Pixel as it will work in the background collecting lots of relevant data about people that have shown interest in your business.
One of the really smart things about The Pixel is that it not only looks at user’s behaviour on your website, it also gathers data on what users do when they interact with similar businesses to yours. This then gives you a clear snapshot of how your website is performing in comparison with your competitors. Using this information, you can create ads that are highly targeted toward your ideal audience, which is what your FB ads are all about.
How do I get a Pixel?
Read this article to generate your unique Pixel code and then send it over to us to get it installed – we’ll handle the rest for you!
Then you can literally sit back, relax, and get on with the business of running your business, knowing that Pixel will be quietly collecting data to help you make your Facebook ads relevant and reach your target audience.
If you’d like to talk to us about help with setting up your own Facebook Pixel or would like us to help you breathe some life into your marketing campaign, get in touch with us today.