Your Website Enquiries could be disappearing, here’s what you need to know
Have you noticed your website enquiries aren’t landing in your inbox like they used to? You’re not alone. Across the globe, website owners are experiencing the same frustrating issue: contact form emails are going MIA. In some cases, they’re going straight to spam, and in others, they’re not arriving at all. So, what’s going on?
Let’s break it down.
What’s changed in 2024?
Email providers like Gmail, Outlook, and Yahoo have recently updated their spam filters in a big way. Their goal? To protect users from spam and phishing attempts (which is a good thing!) — but the side effect is that legitimate emails, like those coming from your website enquiry forms, are sometimes getting caught in the crossfire.
These updates now strictly enforce authentication rules — think of it like digital ID checks. If your website doesn’t have the right setup to prove it’s a “safe sender,” your emails might be blocked, filtered, or quietly sent to the junk folder.
The impact on website owners
This issue is affecting service-based business owners all over the world. You might think your form is working perfectly because your website says, “Thank you, your message has been sent!” — but unless the email reaches your inbox (or your client’s inbox if you’re managing multiple sites), that lead could be lost forever.
And we all know: missed enquiries = missed opportunities.
How we’re taking action
We’ve tested, trialled, and found a solution that works — and we’re excited to share it with our clients. At Monster Creative, we’ve implemented a paid software solution called Postmark to help ensure your valuable website enquiries get delivered exactly where they need to go: your inbox. Over the past 9 months, Postmark has delivered a 99% success rate in email deliverability across the websites we’ve integrated it with. That’s huge — and means fewer missed leads and more peace of mind.
What Is Postmark?
Postmark is a rock-solid email delivery service that specialises in sending important transactional emails — like your website’s enquiry form submissions — quickly and reliably. Unlike standard email setups, Postmark is built with a reputation for high deliverability, meaning inboxes like Gmail, Outlook and Yahoo trust it.
It uses authenticated sending methods, tracks delivery, and avoids the spam traps that traditional website-hosted email methods can run into. In short, it gives your emails VIP treatment.
What’s involved in setting up Postmark?
There are a couple of extra steps to get Postmark fully set up on your website, but don’t worry — we’ve got this down to a fine art.
- If we look after your domain name, we can configure everything for you. Easy!
- If your domain is managed elsewhere, we’ll send you (or your preferred IT expert) the new records to add.
- Or if you manage your own domain name, you can send us the login details, and we’ll take care of the setup for you — no stress, just sorted.
There’s a small one-off fee to get everything sorted — the exact amount depends on where and how your domain is managed. Not sure about the details? No worries — we can help you figure that out too. While we’re at it, we can also add an extra layer of spam protection to help cut down on those annoying junk emails. Think of it like a WOF for your website: keeping things safe, secure, and running smoothly behind the scenes.
If you’re curious about the more technical side of things, you can check out the blog written by Ultra IT online here.
