The 7 Highest Converting Website Strategies You Don’t Want to Ignore
In our digital age, having a powerful website is the most effective tool a business can use to achieve success. Many businesses have thrived despite the complications of Covid-19 because their websites were able to successfully generate new business. Combine this with the huge increase in online shoppers and you have a recipe for success! How do you do this? Monster Creative know how, and we want to share with you the 7 highest converting website strategies that you don’t want to ignore.
1. Include your phone number on the header of your website
Making sure your main contact phone number is accessible is paramount for any online business. The top right corner of your header is the ideal spot for your contact number because it sits above the fold and is very hard to miss.
On mobile responsive layouts, this phone number should be click-to-call. This makes it super easy for potential clients to get in touch with you. Include your contact information in relevant places throughout your website like the contact page or in any call-to-actions that encourage viewers to get in touch.
2. Your website should be full of valuable content
The term ‘content’ includes images, text, information, videos and anything else you use to populate your web pages. The more relevant information and resources you can provide, the better. Ensure that your website surfaces content that works to achieve the goal of your site.
Depending on the goal of your website, there is a range of powerful content you can include. E-commerce businesses should always include accurate prices, engaging product descriptions and beautiful images and video. This content can convert visitors into customers because they have all the information they need to make an informed purchase.
For websites that aim to gain contact or subscriptions, you should include authoritative content that cements you as an expert in your industry. Blogs, project pages, testimonials, FAQs, prices and landing pages are all great examples of content that works to solidify you as the destination website.
3. Include testimonials, preferably both video and written
Testimonials are the bread and butter of online trading because they provide honest feedback from real people about your products or service. Having any testimonial is better than not having one, but if you can get your hands on video testimonials for your website that is the holy grail. Alternative ways of displaying testimonials are text-based – but including an image or logo alongside these is important to prove legitimacy. You can also connect your Google My Business reviews seamlessly on most online platforms.
4. Be sure to include a clear call-to-action on every page
A webpage without a clear call-to-action (CTA) is like a car without a gas pedal.
Adding clear, persuasive CTA phrases to every page of your website is essential. These statements, which are typically a hyperlink that coerces users to click through to a more specific page, assure that customers are always being pushed forward.
A CTA can be anything from “join the newsletter” or “buy now!” to asking for feedback. A good call-to-action should always lead your customers towards a conversion goal: something you want them to do.
5. Include an About Us page
It is important to make sure that you are telling viewers about your company, values, mission statement and any other information that helps to encourage them to make contact. Your customers want to do business with people so making this as personal as you can will help to build trust in your business. Including images of your team or blurbs about key staff members works to show that you are a company worth investing in.
This page gives visitors the opportunity to get to know your business on more of an interpersonal level. They’ll feel less like strangers as they make their way through your website and be more likely to follow your call to actions. Check out the Monster one.
6. Make sure your mobile website is responsive
Business owners can sometimes forget that over 60% of your overall website visits will be done on a mobile device, and depending on your industry this percentage could be higher. As a rule of thumb – B2B businesses tend to be browsed primarily on desktop devices, while B2C websites are more often browsed using a phone or other handheld device.
As a result, it’s important that your website is responsive to all screen sizes. Your online viewers simply won’t tolerate a website that is too hard to view on their phone, if it’s not mobile friendly they will leave and likely move onto your competitors site that is.
7. Separate Pages for Each Service
To give your website the best opportunity of coming up in Google searches, make sure each of your unique service offerings are presented on a separate page. For example, a plumber who works in both the residential and commercial areas should have each of these services split into two pages – residential plumbing and commercial plumbing.
Each of these pages will have specific keywords that the Google monster can feast on. These keywords help searchers land on a page that is specifically dedicated to their requirements. Read our blog here about how our clever team can optimise each page on your website for your keywords.
Now you know the 7 highest converting website strategies – how many does your website use?
Take five and go through your website on desktop and mobile to check that you can tick off all 7 items. The best part about these strategies is that most aren’t time consuming to implement if you have the right tools (or work with the right website company).
If you need help with any of these strategies, contact the experts at Monster Creative and they will be able to do the work for you!