Every business has its quiet patches, and right now, many of us are in one. But before you start stressing about slow weeks, remember this: quiet times are golden opportunities.
The summer rush is just around the corner (any day now!), and when it hits, you’ll want your business to be the one that’s found and contacted first. So instead of waiting for things to pick up, use this time wisely to strengthen your foundations, tidy up your systems, and set yourself up for serious growth.
Here’s how to grow your business during quiet times, the smart Monster way.
1. Plan for the year ahead
Start with a big-picture view. Mark out stat days, school terms, holidays, and your team’s annual leave. Whether you love a physical wall planner or prefer a digital calendar, get it all in one place. This helps you plan marketing campaigns, manage workloads, and keep your team organised before things get hectic.
2. Check your Google search results
Wondering where your business actually shows up online?
Search Google for your main service or key phrase, for example “Whangārei hair salon” or “Northland luxury accommodation.” Then open an incognito window and do the same search again. You might find your business isn’t ranking as high as you thought. And if that’s the case, it’s a great time to look at some SEO help to lift your visibility before the busy season begins.
3. Nurture your existing clients
It’s far easier to keep a client than find a new one. So, when was the last time you gave your clients something for nothing? We’re not talking Christmas gifts, we mean value. Send them a quick update, share a tip, or offer insights that help them in their own business. Keep the connection strong so they think of you first when they’re ready to buy again or stay with you for the long term.
4. Learn something new
Quiet time = learning time. Sign up for that course you bookmarked months ago, listen to a business podcast, or attend an online workshop. Learning even one new skill or idea could completely shift how you run or market your business in the new year. Have a play with AI and see how it could help you save time and work smarter.
5. Automate a step in your business
Growing your business isn’t just about getting more customers, it’s also about working smarter. Look at the repetitive tasks that eat up your day. Could technology or AI handle them? Maybe it’s social media scheduling, appointment bookings, or invoice reminders. Setting up automation now saves hours later and helps you handle the rush when it arrives.
6. Show up on social media
If it’s been a while since you posted, now’s the time to get back out there.
Try a simple intro video, say who you are, what you do, and share a story or tip that your audience will love. You don’t need to be perfect, just real. People connect with authenticity far more than polish.
7. Book a free website review with Monster
If you’re a Monster client, don’t forget you can book a free 40-minute website review with our team. We’ll look at what’s working, what’s not, and what’s changing fast online. You’ll walk away with insights on how to attract your ideal clients and stay competitive.
Book your free website review here.
8. Grow your network
New connections bring new opportunities. Search for local business or networking groups in your area, or even online events that match your industry. You never know where a simple conversation could lead: a referral, a collaboration, or your next big client.
Turn quiet into growth
When you know how to grow your business during quiet times, you’re already one step ahead.
Use this lull to prepare, plan, and polish, because when the summer rush hits, you’ll be ready to take the calls, grab the leads, and make the most of the momentum.
Contact Monster Creative today to book your free website review and make sure your business gets found first this summer!