Making your list and checking it twice?
Well this year there’s no need to because for your business marketing we’ve done the thinking for you!
The countdown is on with only a couple of weeks left before most of us will close our doors for a much needed holiday. And because we know how busy you are fitting in all the last minute jobs, we thought we’d share this helpful checklist. It covers everything you need to do for the business before you can kick into relax mode. Even if you’re open throughout the festive season, its even more important the let your audience know, here’s what you need to do.
Google Business Profile
- Update your hours of business by marking all the days of the weeks that you are closed. This is the most common place that people check the open hours for businesses so make sure yours are up to date
- Schedule your posts over the holidays to keep your SEO strong
Website
- Update your hours of business
Add these to the Contact page and the main banner of the Home page too. If you run a delivery schedule this can be added as a blog with a email newsletter pointing to this info. - For ecommerce websites, a banner across all pages will help your customers to know when their orders will be fulfilled
Facebook and other social media
- Create a post to display your hours of business over the holidays and pin this to the top of your page
- Schedule your posts to run over the holidays – remember that engagement rates normally increase over the holidays
Email newsletter
- Send an email to your valued clients letting them know when you’re open / closed
- Always a nice opportunity to thank them for their support too
Phones & Email
- Update the office phone and team cellphones with a new voicemail stating your open/close days
- Add your Out of Office replies to your emails to communicate your open/close days
- If you are closing down, do you need to provide an emergency contact just in case your customers need to get ahold of you?
And don’t forget to set yourself a reminder to change it all back in the New Year.
If you need help with any of the above get in touch with us today so we can squeeze you in before it’s too late.
