Alongside getting more eyes on your business, the key objective of your website is to make a real and meaningful connection with your ideal client. Brand awareness and online visibility is awesome and absolutely essential, but a website only does its job if it attracts the right kind of enquiries.
To make sure you connect with your ideal client on your website, you’ll first need to get crystal clear on who your ideal client is and understand their challenges and frustrations. By identifying and solving the problems that matter to them most, you can differentiate yourself from your competition, seal the deal with much more ease, and build a loyal and happy customer base.
Creating a connection
You may think it’s easy enough to determine who your ideal client is. If you’re a bookkeeper, it’s anyone who is looking for someone to help them with their financials. Or is it? If you settle for this easy approach, your website will be just like any other website in your industry. You highlight your services, talk about your skills and experience, and if you’re lucky it may work.
What if we told you that you will get much better results from your website if you use it to create a deeper connection? If you speak the language of your ideal client, get to know them as a person, and understand their frustrations it will be so much easier to convince them that you’re the right fit
When you communicate who you want to work with (your ideal client) in all your sales and marketing efforts, the right customers will find you. You can read more about that here. If you have a website that’s designed to connect with your ideal client on a deeper level, you will gain their trust and speed up the decision-making process. Once you’ve tapped into that meaningful connection, it will be clockwork moving forward. Their enquiry, and ongoing business, will be yours.
Let’s dive a little deeper
Using the bookkeeper analogy, let’s have a look at who an ideal client might be for Bonnie’s Bookkeeping, and what their challenges and pain points are. It’s business owner Geoff, a tradie who is busy working on the tools all day then has to face the admin and financials in the evenings and on the weekend.
All this paperwork and the time it takes to sift through it has a detrimental effect on Geoff. He is missing out on precious family time and the activities he enjoys the most, such as taking the kids out fishing, playing golf, and poker nights with his mates. It’s just work, work, work. Family, fun times and much-needed rest are neglected.
The fact that Geoff is stressed, exhausted and working around the clock means his wife isn’t happy either. He is also behind on invoicing, which is affecting his cash flow and his mood. His boat is sitting idle on the driveway while Geoff really wants to launch it at Tutukaka on a stunning Sunday morning, and his mates are playing18 holes without him.
Cover all the bases
The scenario pictured above gives Bonnie a valuable insight into the frustration that Geoff is experiencing. With that knowledge, she immediately knows what problem she can solve. If she, well before she introduces herself and her services, explains on her website that she can take away the stress and fatigue for self-employed tradies, Geoff will recognise instantly that if he hires Bonnie’s Bookkeeping to take care of his accounts, he’ll have more time for the people and things he loves. Bonnie has built a trusted connection.
Geoff likes that Bonnie clearly understands his pain and speaks his language, but before making an enquiry he will want to know a little more. If Bonnie’s Bookkeeping also has a great FAQ page and an About page that is personable, talks about her experience, values and what’s unique about the business, it will bring down the barriers even more. Geoff will feel confident that working with Bonnie will make his life easier. Because the messaging resonates, he will make an enquiry.
This is why it is so important to first think about what your target market needs help with instead of only talking about what you offer. If your website nails your ideal clients’ pain points straight away and offers a solution, you’re on track to connect with your ideal client.
What about Monster Creative’s ideal client?
We often talk about how we can help business owners attract more of their ideal clients and grow their business. It’s what gets us excited and what we do best! Businessowners who understand the importance of establishing a deeper connection with their target audience and are ready for growth are the people we want to work with.
If you are fed up with having a website that gives a poor first impression and is nowhere to be found in Google, are tired of dealing with SEO gurus that promise the earth but lack in their delivery, or if you’re frustrated with web developers who talk a lot of tech but make no sense, then we’re the team that can make things happen for you.
If you choose to work with us, you’ll find that we:
- Can build you a website that sees a full return on your investment within the first 12 months.
- Have a proven process that makes things easy.
- Show up on time, every time.
- Communicate with you openly and regularly.
- Are professional, accountable, responsive and proactive.
- Can help with logo design and branding, too.
- Happily go the extra mile to take your pain away.
Book in a meeting, in person or online with Monster Creative let’s have a chat about how you can attract your ideal client.
