If you’re a small to medium sized business, like most others, you are probably spending time reviewing your numbers right now, checking and fine-tuning to save money and boost efficiency. As with finances, a website review is just as important – especially right now because other businesses in your industry are revamping their website.
If yours was set up a few years ago and has been left untouched, there’s a high chance that it will be out of date and not looking as well as it should. To keep your site performing at its best, you need regular maintenance at a minimum, and that starts with a review.
We get it. Keeping your website in good nick gets put on the backburner because there are just too many other tasks that need your attention. Keep in mind though that your website is seen by hundreds, maybe thousands of viewers every month. You may not see them physically walk into your office, but they are there, always looking and forming an opinion about your business based on what they see online.
If you’re lucky enough to have been told things like “I couldn’t find what I was looking for on your website” or worse, “I couldn’t find your business online”, you know it’s time to do better. Many viewers won’t have taken the time to share that feedback with you. They will have simply moved on and found your competitor that impressed them more with a modern and convincing website.
The Top 5 Reasons why you need a website review
Reviewing and revamping your website is the smartest thing you can do right now. It’s revamp or regret! Why right now? Business is slow for a lot of industries and guess what they are doing with their spare time? They’re not just reviewing their finances, they’re working on their marketing and their website. This means there are raising the bar for your industry. That means you will have to work harder to get noticed and found in Google searches.
1. Old, stale content is bad for business
Customers rely on your website for accurate and current information. Whether it’s product details, service offerings or company updates, keeping everything current shows that you are proactive and engaged. It not only enhances credibility, but also ensures potential customers find what they are looking for, and that makes all the difference in their decision on who they’ll do business with.
2. It’s about your clients, not you.
Your content should focus on your ideal clients, not solely on you or the business. Addressing your ideal clients’ questions and concerns rather than just promoting your services is crucial. It’s about meeting their needs, not just showcasing your expertise. People really don’t care how good you say you are, unless they are convinced that you truly understand their pain points or can fix their problem. When your website speaks directly to your ideal client and their needs, it’s much more likely to convert and win your visitors over.
3. Give your content some personality.
If you want it to stand out from the competition, your content should show personality. Let your website explain how you do things differently, and why your ideal client should choose you over others. Share your journey, values, and what makes your business unique. Create a memorable and engaging experience that resonates with your ideal client. Don’t be afraid to stand out or even be a little quirky if that fits your brand.
4. Make your SEO better
If you neglect your website, so will Google! Search engines love websites that are regularly updated with relevant, valuable and client-centric content. Adding fresh elements such as testimonials, FAQs, blog articles and multimedia content like videos or webinars will enhance your site’s performance. New content shows that your website is active and relevant. It encourages return visits, increases engagement, and potentially attracts backlinks. All that is beneficial for SEO.
5. Find and fix technical errors
Google’s algorithms prioritise websites that offer a great user experience. Broken links, 404 pages (page not found), slow loading speed, security issues and glitches – it will only frustrate the users. They will abandon your site quickly, leaving you with an increased bounce rate and in turn a lower Google ranking. Your website’s user experience needs to be checked periodically and issues should be promptly fixed.
When is the right time for a website revamp?
If you’ve had your website for a while (the average lifespan is 2.7 years) the right time for a website review and refresh is now! Why? Because your competitors are are working on their marketing, so it is vital that you don’t get left behind!
Of course, we know that there’s more on your list than working on your website. That’s why a Monster Creative Membership with low monthly payments may be the right answer for you. With a membership, you can leave it to us to make your site more user-friendly, boost SEO, enhance security, and help build your brand’s credibility. Your website will look fantastic and be up to date, which means your business stays on track.
Are you ready for an expert eye on your website to show you what can be done to make it better? Book in a website review with the team now. If you follow it up with an affordable Monster Membership, you’ll get a fancy new website that attracts more of your ideal clients, increases your enquiries, and helps your business grow. Lock in a time for a discovery call now and let’s talk things through.
