Rockgas Taupo’s new owner purchased the franchise in December 2021. One of the things she decided to upgrade was the company’s website. The previous website was outdated and old-fashioned and it had zero focus on SEO. That’s to be expected from a website that has been live and largely unchanged for at least 10 years. What she envisaged was a new, modern look and a much better online presence, to be in line with other Rockgas branches and to serve their customers more effectively in the digital space.
The team at Monster Creative has built several websites for other Rockgas franchise owners, and based on their references, Rockgas Taupo got in touch with us. It was the new owner’s first experience with a website build, and she mentions that it was a smooth, fast process which was much easier than expected. What she enjoyed especially was the communication with Monster Creative. She says she really loved the personal service and our non-technical, human approach.
Our challenge was to keep the website for Rockgas Taupo brand consistent, but unique enough to stand out from the other Rockgas websites. With a strong focus on keyword research and SEO, as well as their message of Locals serving Locals, the Monster Creative team created a website with copy and design that fit this business to a T and is perfect for its purpose. The business owner says we understood and delivered exactly what she wanted, right from the first meeting.
The new website for Rockgas Taupo is a world away from the previous one. It’s sleek, modern, integrates seamlessly with the business’ online booking system, and the client is delighted with the result. She hired a professional photographer to take their images and that has really elevated the look and feel of the website. It made the website really Taupo centric. The feedback that’s been received from customers has also been nothing but positive. Everyone loves the new website, and it has given Rockgas Taupo a modern digital platform for further growth.Visit the new Rockgas Taupo website here.