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How Monster is adopting AI

How Monster Creative is using AI technology AI has taken the world by storm. No matter how you feel about it, and even if you’re worried it’ll turn into Skynet*, AI already plays a big role in our lives, often in subtle ways. If you use SIRI, Alexa, Google, Facebook, Instagram, Netflix, Amazon, Gmail, chatbots […]

Marketing your business through highs and lows

In the last few weeks, we’ve heard from several business owners that they’re feeling the stress of going from too much work to not enough. It’s sure been a topsy-turvy ride in business over the last 6-12 months, and many businesses are experiencing fluctuating workflows. When work is coming in and all is going well, […]

How to ask for a Google review

Last month, we talked about the importance of having good reviews for your business, especially on platforms like Google. This month’s article seamlessly transitions into providing practical tips on simplifying the sometimes awkward task of soliciting Google Reviews – making it a breeze! So, let’s dive into how you can kickstart those Google reviews. We’ve […]

What do your Google Reviews say about your business?

It’s no secret that online reviews are important to help grow your business, but are we aware just how much influence these hold over our consumers decisions? Let’s take a dive into why Google reviews are one of the most important marketing strategies for your business. Firstly, there are many platforms available to gather reviews […]

Why your website’s About page is so important

We often say to clients that a website can be quite sterile. No matter how well it’s presented, entering a digital space is never the same as stepping into a physical store or office where you are greeted with a friendly smile and sense the atmosphere. That’s why one of the most important things you […]

Connect with your ideal client

Alongside getting more eyes on your business, the key objective of your website is to make a real and meaningful connection with your ideal client. Brand awareness and online visibility is awesome and absolutely essential, but a website only does its job if it attracts the right kind of enquiries. To make sure you connect […]

Why your website needs FAQs

It’s no secret that people spend a lot of time researching online, looking for information about a product or service, before they decide to place an order or engage with a business. That’s just one of the reasons why it makes sense to have a dedicated place on your website where your prospective clients can […]

The Top 10 Google ranking factors you need to know about

It’s no secret that using the right keywords in your website copy is important, it is the foundation of any good SEO strategy, but did you know that there’s so much more to SEO than keywords? As a matter of fact, Google has no less than 200 ranking factors! To make all that more manageable, […]

What is SEO and why should you care?

We all use Google when we need an answer or a problem solved, from which gas company to use to what to cook for dinner tonight. Google is the most popular search engine used in New Zealand by far, and around the world. In May 2023, their global market share was a whopping 90.8%. For […]

The Pro’s and Con’s of website enquiry forms

For your website to be a be a lead driver, it should clearly communicate how people can get in touch with you. Did you know that the Contact page is one of the most visited pages on a website? After the Home page, the Contact page is where people go to make an enquiry. The […]