URL slugs – what are they and why are they important?
No, you haven’t ended up in a gardening blog by accident! When we mention URL slugs, we’re not talking about the garden variety that wreak havoc on your lettuces, but rather the slugs which are a vital part of every web page. Other names that slugs go by are meta titles or permalinks, but we […]
Make the most out of your GMB listing
Do you have a GMB listing, but don’t really pay much attention to it? You’re not alone. Your GMB listing is one of the most powerful tools you as a business owner can use, yet it’s one of the most under-utilised. Google has become a trusted platform where consumers go to get solutions […]
Using video on your website
How and when to use video on your website There’s no doubt about it, we are living in times where moving images dominate our lives and chances are, you’ve watched at least one video online already today, but how and when should you use video on your website? Did you know that the average internet […]
How to get the message out to your customers?
Communication is key during these times and nearly all businesses throughout NZ will resume operations, to some degree, this week or next. If you are one of these businesses it’s important to let your clients know that your services are now available, what times and days there are available and also what your new […]
Website preparation
Your website planning session is a very important first step of the project. We ask you lots of questions to get all the information that our team needs to deliver an outstanding website. Some of the questions require a bit of thinking and research so we’re giving you a head start – below you’ll find […]
Marketing Your Brand New Website
Top tips for marketing your brand-new website No matter what type of business you own, marketing your website is one of the most important business strategies you can employ – but it can be challenging if you don’t know what you’re doing. Every minute, around 380 new websites are created worldwide, and with every one […]
What is a perfect customer?
What is a perfect customer? Avatars, Persona’s, Target Market, Custom Audiences – you’ve heard all these terms being bandied around by everyone who has anything to do with marketing – but do we know what these really mean and how they can be used to benefit your business? Creating personas for your business is a […]
Supplying images for websites
How to supply your images for website use The better the images you can supply the better your design will be! All images need to be supplied in a horizontal or landscape orientation. A minimum of 2000 pixels wide at 72dpi Acceptable file types are jpg, tif or png Some other tips for great website […]
GDPR – A Basic Overview
The biggest change in data protection law in 20 years! A small law change in Europe has set the entire internet world into a frenzy with the arrival of the GDPR. With fines of up to €20 million or 4% of the annual global business turnover it’s a new regulation that’s not to be taken […]
SEO and Websites – is it really necessary?
Why do I need SEO for my website? I like to compare websites to houses. It helps to understand that there are many layers to a website that are not visible at first glance. Just like a house, you can look at it from the outside, nicely finished and looks great yet it may be […]
